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SERVICES
Services

SOCIAL MEDIA MANAGEMENT

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  • Content calendars: create a posting schedule of when and where to publish upcoming curated content.
     

  • ​Re-branding socials: a consistent visual identity that accurately depicts your business offerings on your social media feed.
     

  • Curated content: social media graphics, animations, videos, and other social media material for your business.
     

  • Marketing strategy consultation: discuss ways to increase follower growth (paid and organic advertising) and how to increase follower conversion rates for your business.
     

  • analytics: identify your business's key performance indicators and strive to meet those social media metric goals.
     

  • Account creation: create a larger reach with your target customers by creating accounts for social media platforms your business is not currently on (TikTok, LinkedIn, Instagram, WeChat, Facebook, Twitter, etc.)
     

  • Community engagement: taking part in your target market’s community by messaging, commenting, re-sharing, and liking posts. Engaging in your community is the primary way to build a bigger business and gain new customers.

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Social Media

LOGOS & BRANDING KITS

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Logo Design: Expect a sophisticated logo, saved in a variety of formats for your print and online branding needs. 
 

Branding Kit: During the consultation, we will discuss your business needs and determine whether certain features of your brand need to remain the same, updated, or created.
 

  • Logo: Update your logo or create a new logo for your business.

  • Colours Scheme:  Identify a colour scheme that accurately represents your business’ theme.

  • Fonts: a business's font is very expressive and is important to carefully choose one that speaks to your users.

  • Social Media Kit: cover photos and display pictures for all of your social media accounts in different dimensions.

  • Brand Graphics, Icons and Patterns: these are additional graphics and icons that create consistency from platform to platform. 

  • Basic Animations: animated logo or icons for your website or video intros.

  • Social Media Templates: templates created for quick turnaround graphics and general posts that are regularly posted but need updated information (e.g. hours of operation posts).

  • Mock Designs: Quick mock design of the homepage of your website, products, signages and more with your new business branding.

Logos

Additional SERVICES

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Website Design: Custom website templates that are user-friendly and made so your business can easily update and maintain relevant information on your website. Utilize multiple design philosophies to develop and revise webpages to maximize conversion rate.

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PAID SOCIAL MEDIA ADS: Run paid advertisements on LinkedIn, Facebook, Instagram and Google. Ad management can be added to any package at a rate of 15% of the paid advertisement budget. 

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EMAIL MARKETING: Create automated emails to be sent when a customer makes a purchase; email templates for monthly and weekly newsletters; implement strategies to help your business with better email collection strategies, and increase your open rates. 

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Website Design
TESTIMONIALS
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John-Kurt Pliniussen

Former Professor and Employer

Kassandra is a tenacious, clever, and quality-driven asset to any digital marketing or social media project or team. KG is VERY clever with a top-tier aptitude + a positivity-focused attitude...and nothing ever beats this combination :-) If you get chance to work with Kassandra, or hire her, you won't be disappointed. Guaranteed!!!!!

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Mike Krampitz

Previous Client - LifeTouch Photography

In meeting Kassandra I was quickly impressed with the passion and excitement that she brought to our project(s) to develop and deliver a marketing campaign that would double our graduation photography business at Queen’s University. I highly recommend Kassandra. The combination of her individual talent, team leadership, along with the polite professionalism she continues to bring is impressive and inspiring.

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Jess Takimoto

Founder, SHINE Strength & Confidence Inc - Former NXT Client  

Kassandra was exceptional to work with! She was thorough, creative, quick to respond and went above and beyond to create not only a new logo for us, but also a renewed vision for the brand. She blew our expectations out of the water and I would recommend her to anyone looking to take their brand or digital marketing to the next level. Thank you Kassandra! 

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